It’s always great to see a blacktress head up a national television ad campaign. When it’s a former TBB writer, there is a whole new level of pride.
Multi-talented Eysis Clacken is the face of the new #WeAreWhatWeDo Nat West banking commercial, whose positives outweigh the ‘could-do-better’.
Our Eysis is a young woman in love, planning her wedding with her mum, played by the wonderful Pearl Jarret. Through the magic of high street banking, she gets a dream wedding to … a white dude. So, whilst it doesn’t celebrate love between a black man and woman, and the bride’s presumably black father is absent, it does celebrate a young black woman finding love and getting married.
Where usually it’s all about bridezillas and overbearing mothers, this advert instead celebrates the close relationship between a black mother and her daughter. Focusing on the special moments they share together on one of the most important days in anyone’s life. Then to top it off, Nat West has mum walking the bride down the aisle to get married.
The chemistry between Clacken and Jarret is, quite simply, TV gold. You will be hard-pressed not to be a little misty-eyed by the end. Needless to say, they both look beautifully fly on the big day.
So, in a statement, we’re not likely to repeat, well done, Nat West.
Congrats Eysis, nice work!