Cynthia Erivo & Michaela Coel confirmed to headline in the BBC’s first virtual Creative Diversity Xperience

Cynthia Erivo and Michaela Coel will headline the BBC’s first virtual Creative Diversity Xperience. 

June Sarpong, BBC’s Director of Creative Diversity has announced that CDX will take place on 28-29 July. The two-day, new virtual offering like no other in this space from the BBC will showcase the vibrancy, innovation and leadership of Black, Asian and Minority Ethnic talent in the creative industry. The event is aimed at younger audiences and will examine issues of relevance to them.

CDX will bring together iconic stars, cultural disruptors and influencers over six hours of live-streamed events and masterclasses each day. Viewers will hear from diverse leaders across the creative world including; 1xtra’s DJ Target with special guests, Noughts and Crosses star Msali Baduza, Actor Aiofa Hinds (Normal People & Derry Girls); Grace Ladoja (Creative Director and Manager) and Writer and Filmmaker Lucy Sheen discussing current issues that speak directly to the minds of audiences.

Actor Cynthia Erivo will sit down with Radio 1’s Clara Amfo, for an exclusive one-on-one spotlight conversation and BBC’s ‘I May Destroy You’ Writer and star Michaela Coel will host a masterclass. Other key sessions expected include; a music masterclass with a special line up of UK artists, ‘Diversity for Every ‘body’, ‘Cancel Culture’ hosted by Linkup TV and ‘Beyond Yellow Face Casting‘, covering topics including cultural appropriation, the power of social media and why Asian creatives are forgotten in the film industry.

This unique virtual event will create a space for audiences to watch, share and engage with content from around the world, with a new interactive platform Reactoo hosted on the BBC’s Creative Diversity website. This will allow audiences to host their own virtual rooms remotely, where they can watch CDX live together with friends, all on in one place.

June Sarpong, BBC’s Director of Creative Diversity “It is important for the BBC to be the beacon to rest of the industry and champion Diversity and Inclusion. We have thought carefully about creating an authentic, engaging and immersive experience using innovative technology. CDX will set its self apart from what people may have seen or expect of the BBC.” 

Miranda Wayland, BBC’s Head of Creative Diversity “CDX is a first for the BBC and the wider creative industry and I am excited about this opportunity to amplify the wealth of ethnically diverse talent within the creative industry. I’m so proud of what we’ve achieved and the diverse team who have shaped CDX to be the voice for our young diverse audiences.”

Faron McKenzie, Marketing Manager for Radio 1 and 1Xtra & Head of CDX  “It’s been an honour to lead on an exciting production like CDX. I’m proud that our team of creators looked like and shared a similar lived experience to our audience. It is important for the BBC to champion Diversity and Inclusion and not be afraid to lean into these subject matters.”

A full list of headliners and programme of live sessions will be announced in the forthcoming weeks ahead of the event.


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