ImP demographics survey 2014 poster 4

Today, the biggest online demographics survey on British women of colour has launched by London based social enterprise, I’mPOSSIBLE. Global CIC. Entitled ‘The Invisible majority: defining success and debunking the myths’ , the survey is set to lift the lid on the lives, aspirations, habits and current economic state of women of colour in Britain.

Supported by the Guardian’s Women in Leadership site, the survey is aimed to lift the lid on this dynamic group of women whose contribution to all facets of life often get overlooked or ignored

Never before has the lives, opinions and aspirations of women of colour outside of the US been studied to this extent. Currently, the UK’s minority ethnic population has grown to more than eight million – nearly 13%. By 2045, this group will be twice as large (The New Britain’ – IPA, April 8, 2014)

As Ernst & Young define women as ‘the next emerging market’ in their report released last March. They rightly predict that in the next 10 years, women will wield enormous influence over politics, business and society. By 2028, women will control close to 75% of discretionary spending worldwide. As women of colour form the majority of all women in the world and a rapidly growing demographic in Britain, it’s important and forward-thinking to understand this group, allow equal access to their stories, life experiences, aspirations and successes making sure they are heard, celebrated and supported.

The online survey will be hosted by the Guardian’s Women in Leadership section and also available  via I’mPOSSIBLE’s website and by joining their mailing list. Never have women of colour in Britain been examined in such a way to give a more accurate, balanced and authentic picture of who they are, how they feel and what they want and spend their time and money doing.

Founder of I’mPOSSIBLE. Global CIC, Simone Bresi-Ando said: “I’mPOSSIBLE was set up from a frustration of the very narrow ideas and perceptions of women of colour in society and the media. We have gone about creating conversations and highlighting role models and paths to success using women from this group. The survey is set to create a more authentic picture of women of colour from their viewpoint and lifestyle choices. Starting from a place of fact is a solid basis for sustainable, positive growth and a valuable tool in the armoury of owning and defining our success on our terms.”

Harriet Minter, editor of the Guardian’s ‘Women in Leadership’ site commented: “The Guardian’s Women in Leadership section wants to highlight the brilliant work of women of all colours and the challenges they face in getting to the top. By supporting this survey we’re able to learn more about our readers as well as highlighting key issues and problems faced by them. We’re delighted to work with I’mPOSSIBLE on this.”

A launch event for the survey will take place on November 19 at MeWe360 in Soho at 6pm where the founder of I’mPOSSIBLE will introduce her vision for the survey’s findings as well as opportunities for attendees to fill it in. Although comprehensive, the survey will cover most areas of life and be an important part of building a legacy of knowledge in Britain of this group. The first-look of results will be available in very early 2015 and a comprehensive report of findings shortly after.

If you’re a woman of colour living in Britain, please fill it in! It’ll take around an hour, so get a glass of wine or cup of tea and start clicking ! The survey is open until 23:45, December 31, 2014.

There is a prize draw which runs from today until December 5, 2014 inclusive for those who complete the survey via a link emailed to them from I’mPOSSIBLE. To request this link and be entered into the draw, please email survey@i-am-possible.com.
The prizes which are ideal for Christmas, include £250 of John Lewis vouchers, hudl2 tablet and @FashionFairUK and @MizaniUK deluxe gift packs. Winners will be announced by December 10, 2014.

Please support this ‘her-storical’ project. Spread the word and fill it in  here: http://bit.ly/ImPsurvey2014

• First-look results will be available in very early 2015, with the full report to follow