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The role of the media in shaping our democracy is as important as it has always been. It is important for the media to reflect its audience by presenting a diversity of voices. The Media Diversified Directory is a resource for media outlets of all sizes across all mediums. It is a searchable and managed database of experts and professionals from a variety of fields, all of whom have experience in media settings. The directory connects broadcast, print and radio producers with commentators who have expertise on a wide range of topics and come from diverse backgrounds.

Why is the directory needed?

While black and Asian (BAME) communities increase, the media is becoming more homogenous with fewer non-white voices being heard than ever. According to the latest Creative Skillset 2012 Employment Census, employment in the creative media industries grew by more than 4,000 between 2009 and 2012. However, during this same period the number of BAME people in the industry fell by 2,000. In London, where BAME representation in the media industries is the highest in the country at 8.9%, the overall BAME working population is 28.8%. This means the media is not reflecting the people it is serving. In today’s world of media on demand, this means the mainstream media will lose relevance.

What can more diversity of perspectives offer from an editorial standpoint?

American talkshow host Chris Hayes: “Diversity produces people with a specificity in their world view, and it benefits the product.” It could be an important lesson to take on board for an industry sometimes struggling to remain relevant and in touch with its audiences.”What does your newsroom look like?  World News Publishing Focus

Tami Hoffman, Sky News, Interviews Editor: “News channels have become increasingly aware of the importance of hearing from a diverse range of contributors. There have been visible improvements in getting more women onto news programmes, but more work needs to be done to cover other types of diversity. Having a directory of experts is a valuable tool in alerting producers to a wider pool of contributors.

Access the directory at Media Diversified Experts Directory