Out Of Africa: Nigerian Publisher Ouida Books Launches New Imprint, Calls For Submissions

Nigerian publisher Ouida Books has launched a new imprint geared toward commercial fiction. Named Lufu, the imprint is now open for submissions.

This means that Ouida now has seven imprints, in addition to the children’s imprint Tanja, the nonfiction imprint Cognix, the fiction imprint Ouida, the poetry imprint Ouida Poetry, the self-publish imprint Tevani, and the Africanfuturism imprint Phoenix.

Lufu has been described as the commercial side of Ouida Books, dedicated to publishing Nigerian romance, crime and chicklit stories. The first book that will be released under this imprint is Damilare Kuku’s debut novel Only Big Bumbum Matters Tomorrow, which hits bookstores in July.

Think: Chick lit novels with girl bosses that run the show. Romance novels set in Nigeria with lots of sex, fake marriages and Yoruba demons. Mystery novels and your everyday stories that are filled with family drama and oversabi aunties”, the publishers stated in an Instagram post calling for submissions to Lufu.

If you have a manuscript that fits the theme and tells stories that spark joy, laughters, and steam, consider submitting to the imprint now.

Submission Guidelines:

  • In your query letter (in the body of the email), introduce yourself. Please tell us everything you think we ought to know about the work in question (story premise and story blurb). Consider mentioning why you think you are best placed to write this work. Two files should be submitted.
  • File 1: A one-page synopsis of the work you are submitting, in Microsoft Word. Please include all major plot points in your synopsis, including spoilers.
  • File 2: A sample of the work in question. This should be the first 3 chapters, or the first 50 pages, or the first 10,000 words, whichever is longer.
  • Your submission should be traditionally formatted. Send your manuscript sample in double-spaced, indented paragraphs, left-justified only, Times New Roman text on A4. Please adhere strictly to these specifications, as your submission might be considered invalid if you do not.
  • You can only submit one manuscript at a time.

To submit, send an email with the subject heading “Submission: [title of your work]” to Lufu@ouidabooks.com.

Ouida Books is inspired by the pin-tailed Whydah, known for its love of freedom, its courage and undeniable elegance. Led by Nigerian author and educator Lola Shoneyin, it has established a name in recent years as one of Nigeria’s leading publishers. It is home to critically-acclaimed works like Ayobami Adebayo’s A Spell of Good Things, Dami Ajayi’s A Woman’s Body Is A Country, Bisi Adjapon’s Daughter In Exile and Stephen Buoro’s The Five Sorrowful Mysteries of Andy Africa, among others.

To learn more about submitting to Lufu, click here:


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