The spicy stews and teff flatbreads of Eritrea, the scented soups of Nigeria and the glistening coconut rice of Kenya served across the UK – the recipes coming out of Africa right now are tantalising our taste buds, the first wave of what we believe to be the next big food trend.
Red magazine online has teamed up with HarperCollins to look for Britain’s newest food star: the person who can bring their style of African food to the masses.
The prize? A recipe feature and interview in a forthcoming issue of Red, followed by an incredible deal which will see you receive a £10,000 advance before publishing your own cookbook with HarperCollins, the home of big-name authors such as Lorraine Pascale and Marcus Wareing.
- Entries must be inspired by the regions of West, South, North or East Africa, with one representative from each category being invited to meet the panel of judges in London in June.
- You don’t need to hail from your chosen region, you just need to be great at cooking the food.
- When submitting your entry you will need to select your category of cuisine (West, South, North or East Africa) and submit five full recipes and 10 recipe suggestions, including one dessert and one vegetarian dish.
- You will need to include 100 words for each full recipe explaining the inspiration for each dish and what it will taste like.
- Include up to 1,000 words about you, why you love your chosen cuisine and how you cook.
- Entries must be received by 12th June.
THE JUDGING PANEL
Entrants will have to be available to meet with the judges on the afternoon of June 23 2016, at a central London location, where they will be expected to bring some of their food to be tasted (facilities for finishing touches and reheating will be provided). Entrants will be interviewed about their cooking inspiration and love of food.
The judges include:
Ronke Lawal, entrepreneur and food blogger – Having founded her own PR agency, Ariatu PR, Ronke also blogs about her love of cooking at WhosForDinner.co.uk.
Henna Zamurd-Butt, Features Editor, Media Diversified – As well as championing diversity in journalism, she runs Sunbakes, a start-up producing handmade paleo cookies and cakes.
Jessica Laditan, CEO and founder, Pop Up Africa – Jessica’s pop-up events aim to make African retail and food brands available to a wider market, and have included the biggest African food market in London.
Leslie Leigh, Founder, West Africa Cooks – With a background in web design, Leslie founded West Africa Cooks to promote African food, recipes and cooking and is working to bring African and Caribbean supper clubs to the UK.
COMPETITION TERMS & CONDITIONS
- This competition opens on 4th May 2016 and closes at midnight June 12th 2016. Only one competition entry, fulfilling the eligibility requirements, will be accepted per person.
- Entrants can have self-published the recipes outlined in their entry, but must own the full rights in their entry.
- The prize is a recipe feature and interview in Red magazine and a cookbook deal with HarperCollins, including a cash advance of £10,000. The cookbook deal with HarperCollins is subject to contract.
- Four finalists (one entrant from each category – West, South, North and East Africa) will be selected by the judging panel.
- Entrants must be able to attend the interview and bring two fully cooked dishes for tasting by the judging panel. Entrants must have submitted the full recipes for these two dishes as part of their entry.
- The winner will be notified following the panel interview. The winner will have five (5) working days to respond in full or another winner will be selected.
To enter / Find out more go to: http://www.redonline.co.uk/food/win-a-cook-book-deal-and-recipe-feature-in-red