0207 Def Jam has announced multi-award-winning British musician, Wretch 32, as Creative Director at the new label. 

The role will see Wretch 32 providing strategic creative advice while helping to shape the musical direction of the label alongside A&R Director, Char Grant, and the wider A&R team.

Co-president of 0207 Def Jam, Alec Boateng says: “Alongside being an incredible artist, we’re super excited our new label will be able to tap into Wretch 32’s unrivaled creative mind. I’ve been lucky enough to be close up and witness his ever-evolving genius many times. His creative wisdom and example has been invaluable to so many within the industry and I’m so gassed he’s now officially working with us.” 

Wretch 32 says: “I’m excited to make a new mark in music with a team that’s reminiscent of the first label I signed with (Levels.) I feel as though I’m going full circle working with Alec again and I’m just as excited to be working closely with Alex and the entire 0207 Def Jam family. I believe that when music is your calling, you have the ability to prove it in multiple arenas and now I’m looking forward to seeing projects through a different lens, creative directing and A&R’ing.