Amma Asante is First Female Director to be Linked with the Bond Film Franchise

Friend of TBB Amma Asante Asante directs Lashana Lynch in a new James Bond commercial. Making history, and more importantly Black History!

HMD Global, the company that now produces Nokia phones, has revealed that it is the official phone partner for the 25th James Bond movie, No Time To Die. It will launch the commercial, featuring the phones, alongside the film’s official release in November 2020.

The commercial, featuring Lashana Lynch as Agent Nomi, was inspired by the film and directed by BAFTA Award-winning director Amma Asante who is the first female director linked to a Bond project. It forms part of HMD Global’s largest-ever global marketing campaign. The commercial is filmed against the backdrop of the distinctive London skyline, featuring St Paul’s and The Shard. Agent Nomi utilises the range of capabilities on her new, soon-to-be-revealed Nokia smartphone, to complete her mission.

“I am always drawn to projects that portray women as strong and intellectual – Nomi is a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time.” – Amma Asante, Director

HMD Global’s chief product officer, Juho Sarvikas: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build-up to this much-anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”

No Time To Die is coming to UK cinemas on 12 November 2020.


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