The Channel 4 show will help four struggling businesses affected by the Pandemic.
US-born, London-based Collins was named by Powerlist as one of the most influential black people in Britain and has been quoted as one of the country’s top BAME leaders in technology. He is the chief executive of Impact X Capital Partners, a venture capital firm supporting underrepresented entrepreneurs across Europe. Collins, a serial entrepreneur, investor, and a former Obama small business advisor, will offer investments and advice to 4 small British businesses he believes can turn a profit in these challenging times. British production company Kalel Productions is adapting the format as a four-part series
Collins said: “The pandemic has hurt so many and I want to use my 20-plus years of experience as a businessman and investor to help some companies navigate through these turbulent times, so they survive and thrive. This process will involve them facing up to the reality of their situations, making some tough decisions, and giving control to someone else, which is never easy’
Executive producer Nick Parnes said: “Eric is a shrewd, business-savvy investor. He will invest in struggling companies in return for equity, becoming temporary boss and giving the businesses a financial makeover.”
Becky Cadman, commissioning editor for factual entertainment at Channel 4, said: “With British businesses facing unprecedented challenges, it could hardly be more timely.”
The Profit is a remake of the American CNBC show of the same name Channel 4 is the first international company to adapt the business investment show.