The collaboration is in celebration of creative talent and community positivity.
To celebrate the launch of their new Cuban Spiced drop, Havana Club has teamed up with rap star Ms Banks on a new campaign highlighting people spreading positivity in the creative world and their wider community.
The campaign titled Raise One is a digital video series in which Ms Banks hosts three episodes that will focus on dance, food/drink, and music saluting the talented people who have been selected based on the positive change they deliver.
The first episode will shine a light on Chop Daily – a social media platform dedicated to displaying afrobeat dance videos – while the second episode will focus on independent restaurant chain Trap Kitchen. The third instalment will be centred around the popular Black radio station, No Signal.
Anne Martin, Global Marketing Director at Havana Club International, said: “Cuban Spiced is all about flavour, fun and creativity which is why we’ve partnered with Ms Banks to celebrate emerging talent across a variety of industries. Ms Banks is the embodiment of the attitude and energy Cuban Spiced stands for and she will be at the heart of our campaign. We’re thrilled to be giving a platform to emerging voices in creative spaces and hope it will inspire others to share their #SpicedVibes.”
Cuban Spiced – which contains tropical notes of pineapple, guava, toasted coconut and warming spices – is Havana Club’s first spiced offering.
The series will be hosted exclusively on GRM Daily, before becoming available on @havanaclubuk Instagram TV, with the first episode set to air on Friday 14th May.