Verve Signs Jeymes Samuel writer and director of Netflix Original film ‘The Harder They Fall’ Starring Idris Elba

British-Nigerian musician turned filmmaker Jeymes Samuel will make his feature directorial debut all black Western The Harder They Fall.

Jay-z who collaborated with Samuel on the soundtrack for Baz Luhrmann’s The Great Gatsby (2013) alongside James Lassiter (I Am Legend, 2007) will co-produce the film that has been given a $90million budget from Netflix. Jay-z will also oversee the film’s score.

Verve is a premiere talent and literary agency based in Los Angeles, representing clients in the field of film, television and new media. It is regarded as one of the most dominant and influential companies in the representation business. Samuel who is also known by his stage name The Bullitts is a British-born Nigerian singer, songwriter, and filmmaker. The Harder They Fall is an all-black Western which will be his directorial debut.

The film which will soon start shooting in New Mexico follows the outlaw Nat Love (John Majors – Last Black Man of San Francisco; Da 5 Bloods) who joins up with his old gang to hunt down and seek revenge on the man (Idris Elba) who killed his parent two-decades before who has now been released from jail. British actor Mark Rhino Smith (Yardie, 2018) is also set to be cast in the film.

Samuel is known for releasing music accompanied by a short film. Notably, his studio album released in 2013 titled They Die by Dawn was paired with the critically acclaimed Western short set in Langston, Oklahoma during the 1800s and was based on real-life characters with a star-studded cast which included soul singer Erykah Badu and star of The Wire, Michael K. Williams.

Samuel recently caused a social media storm when he released a quarantine series #WhoKilledRexMiller? which involved him accusing noted celebrities including Jesse Williams, Cynthia Erivo, Ellen Pompeo, Tiffany Haddish and more of stealing his leather backpack filled with specially made aloe vera toilet roll whilst at Jay-Z’s Gold party hosted after the Oscars. The prank which fooled many even brought Jay Z out of his social media distancing bubble where he off-camera clowned Samuel’s antics via Young Guru’s live feed. Watch the series via Samuel’s Instagram page here.

Samuels’ older brother is singer-songwriter Seal. His sister Tanya Samuel is a film producer and editor and worked with Jeymes on They Die by Dawn.


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